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SBD Global/October 15, 2012/Marketing and Sponsorship

Marketplace Roundup: IMG Worldwide Acquires Majority Share Of Enetpulse

IMG Worldwide has acquired a majority share in global provider of live sports data Enetpulse. Enetpulse, which is the worldwide distributor of official live scoring data for the ATP and the WTA, will become the data arm of IMG Media (IMG). ... The Indonesian Ministry of Tourism & Creative Economy revealed that the country will be the primary tourism destination sponsor of the 2012 ING New York City Marathon on Nov. 4 in N.Y. The ministry has again appointed IMG to strategize and execute the sponsorship and marketing of Indonesia tourism at the marathon. This year, in addition to being a sponsor of the marathon, the ministry will also be the leading tourism sponsor of the NYRR Dash to the Finish Line 5K from the U.N. to Central Park on the Saturday before marathon day (IMG). ... Solar company Sunpower will end its title sponsorship of Bundesliga club Bayer Leverkusen after two years at the end of the '12-13 season (Bayer Leverkusen). ... German Handball Bundesliga club SG Flensburg-Handewitt signed a new sponsorship deal with online printing service Cewe. The two-year deal will include ad space during home games and all printing jobs of the club (SG Flensburg-Handewitt). ... Sports equipment company Oakley will sponsor Sunday's Tristar Rio de Janeiro triathlon. Sports marketing agency One Sports Business helped broker the deal (MAQUINADOESPORTE.com.br, 10/11). ... A-League club Melbourne Victory has signed on Oliana Foods as its joint principal partner and away shirt sponsor. The company already has its logo on Coach Ange Postecoglou's collar (Melbourne Victory). ... Titleist has signed on to sponsor the UAE's first professional golfer Ahmad Al Musharrakh through Prosports International. The 21-year-old just turned pro last month (GULF NEWS, 10/13).
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