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SBD Global/October 11, 2012/OlympicsPrint All
The IOC announced on Thursday that it is requesting proposals for an Olympic broadcast and digital media venture it hopes to develop next year. The organization’s agreement with pan-European broadcast network Eurosport to produce a monthly half-hour show called “The Olympic Magazine” expires at the end of the year, and it is looking for a partner with whom it can develop programs in the future. The IOC left things very open in the request-for-proposal form. It has invited broadcasters, ad agencies, production companies and others to pitch shows that feature archival Olympic footage and cover Olympic personalities in between Games. The IOC is open to those shows being distributed online or on TV, and it is open to a range of financial terms from paying for production to cutting a joint-venture deal. It will select a partner or supplier based on their editorial approach and distribution and promotion plans. The IOC’s communications division is overseeing the RFP and working with its marketing group on it. The IOC will accept proposals until Nov. 16.
IOC Commission Chair Jean-Claude Killy praised the local organizers of the 2014 Olympic Winter Games for the progress in preparations, following the group's eighth visit to Sochi. During the three-day visit, the commission paid visits to a number of the future Olympic venues, including the sliding center, ski jump facility, cross country/biathlon area and the coastal cluster. The commission noted that most of the venues are either nearing completion or are already in use. With more than 20 Sochi 2014-organized test events scheduled over the course of the winter, the venues and other Games infrastructure are set to receive their most thorough assessment to date. The commission reviewed all aspects of preparations for the different client groups, including athletes, int'l federations, National Olympic Committees, marketing partners, spectators, the Paralympic Games and the media. Having conducted an examination of Sochi 2014’s operational plans, the commission said that it was confident the organizers were firmly on schedule for the '14 Games (Sochi 2014).