SBD Global/October 11, 2012/Media

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  • Rising Cost Of Premier League TV Rights Forces Broadcasters To Make 'Tough Choices'

    Sky Sports Managing Dir Barney Francis has admitted that the huge inflation in the cost of Premier League TV rights has led to "tough choices and could have implications for other sports," according to Owen Gibson of the London GUARDIAN. Francis insisted that the cost to the consumer would "largely be absorbed by cost savings elsewhere but admitted there would be a knock-on effect" for other sports. Francis said, "You would expect us to build some inflation into our financial planning, and we have flexibility to absorb the bulk of these costs. But it is a challenge for the whole company, and choices have to be made (GUARDIAN, 10/10).

    HOPING FOR A RUGBY BOOST: In London, Roger Blitz reported that BT Vision last month "added further firepower to its sports strategy" by paying £152M ($244M) to take over the Premiership rugby rights held by Sky and ESPN. Francis said, “We’ve had to make some tough choices, and one of these was around Premiership Rugby ... [They] took a decision to go with BT. It wasn’t particularly working for us and we were the junior partners ... We changed tack.” Asked if BSkyB had begun to focus on the next set of Premier League rights beginning in '16, Francis said, “The company has a long-term plan, and every director feeds into that. The sports rights market is like any market – it ebbs and flows. It’s particularly competitive now, it wasn’t particularly competitive two years ago” (FINANCIAL TIMES, 10/10).

    Print | Tags: Media, United Kingdom
  • Euroleague Basketball, Sportitalia Agree To Three-Year Extension

    Italian sports network Sportitalia will remain an official Turkish Airlines Euroleague basketball broadcaster for the next three seasons. Sportitalia has been the Euroleague broadcast partner in Italy for three years. Sportitalia will air live games and news footage on three of its stations -- Sportitalia, Sportitalia2 and Sportitalia 24. Sportitalia will have live broadcast rights to all three Italian teams -- Montespaschi Siena, EA7 Emporio Armani Milano and Mapooro Cantu -- in addition to other games throughout the season (Euroleague).

    Print | Tags: Media, Europe
  • SNTV Opening New Location In Rio De Janeiro Ahead Of 2016 Summer Games

    IMG Media and AP joint venture SNTV revealed it will open a new office in Rio de Janeiro. As Rio readies itself for the 2016 Summer Olympics, SNTV will locate its new bureau at the AP's office. The Rio de Janeiro bureau will be the fourth permanent location SNTV has outside London. Its other offices are in N.Y., Beijing and Singapore. SNTV Managing Dir Martin Kay said, "Rio de Janeiro will consistently provide the biggest news stories in sport in the run-up to the next Olympic Games, so it is essential that we have a presence on the ground as the stories break" (AP).

    Print | Tags: Media, Brazil, IMG
  • ServusTV Chooses To Broadcast Felix Baumgartners' Space Jump Over Hockey

    Austrian TV channel ServusTV chooses Felix Baumgartner's space jump over hockey on Sunday.

    Austrian TV channel ServusTV "set a new ratings record" in Austria with its broadcast of Thursday's failed Red Bull Stratos space jump, and even Germans tuned in, according to Alexander Krei of ServusTV "obviously wants to broadcast extreme athlete Felix Baumgartners' next attempt to jump from out of space." The next try is scheduled for Sunday and "coincides with ServusTV's weekly German Hockey League (DEL) coverage." DEL fans "will have to go online" to watch the match-up between Hannover and Mannheim. The game will be live broadcast on the websites of ServusTV and also on ServusTV promises to provide TV viewers with regular scoring updates of the game. ServusTV CEO Martin Blank said, "Technically it is of course a big challenge. However, we are well prepared and will handle it professionally" (, 10/11). The same is true for Sunday's broadcast of the Austrian Erste Bank Eishockey Liga game between Klagenfurt and Villach that was also scheduled to air live on ServusTV. In case the space jump has to be aborted, ServusTV will broadcast both the DEL and the EBEL game live at 5:25pm CEST (ServusTV).  

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  • Sportfive To Accept $1M Mediaset Offer To Broadcast Spain World Cup Qualifying Match

    Spanish broadcaster Mediaset "is very close" to reaching a deal to air the Spain vs. Belarus World Cup qualifying match on TV in Spain, according to José Félix Díaz of Marketing agency Sportfive has the rights to the game and initially asked for €3M ($3.9M) in exchange for the rights to air the game in Spain, but it appears it will settle for €800,000 ($1M) from Mediaset. The "main problem" for the German company is that it initially paid €1M ($1.3M) to acquire the rights to the game, "so it will feel obligated" to sell them even at a lower price than what it paid (ELCONFIDENCIAL, 10/11).

    Print | Tags: Europe, Media
  • Sportfive Reaches Media Rights Deals In Czech Republic For Sochi, Rio Games

    Sportfive revealed that it has signed three deals for media rights in the Czech Republic for the 2014 Winter Olympic Games and the 2016 Summer Olympic Games. The agency has secured a deal with Ceska Televize (Czech TV) for the free-to-air TV rights and selected Internet rights for the majority of events at Sochi 2014, as well as all events during Rio 2016. Radio rights for all events at both Sochi 2014 and Rio 2016 have been awarded to Czech Radio. Both Czech TV and Czech Radio are national public broadcasters and long-standing partners of the IOC. They will use their experience of covering the Games to deliver exposure, primarily on free-to-air TV and radio. CET 21 Spol. S.R.O. (Nova Group) has also signed an agreement with the agency and will cover one discipline from the 2014 Olympic Winter Games on free-to-air TV. The commercial broadcaster will provide pay-TV coverage of events at Sochi 2014 and Rio 2016, as well as additional exposure on pay-per-view TV, video-on-demand and the Internet. The deal with Nova Group marks the first time that an agreement has been signed with a commercial broadcaster for the Games. It will offer innovative media coverage, including pay-TV, pay-per-view TV and video-on-demand, a first for all three in this territory (Sportfive).

    Print | Tags: Media, Europe
  • Media Notes: RTÉ Sport Extends Rights For RBS 6 Nations Championship

    Irish broadcaster RTÉ Sport has retained the rights to broadcast rugby's RBS 6 Nations Championship until '17. RTÉ has been awarded exclusive rights in Ireland to the championship as part of a four-year extension to its existing contract covering TV, radio and online (RTÉ). ... U.K.-based multi-channel golf retailer Direct Golf U.K. will launch a new iPad app as well as extensive updates to its existing Direct Golf apps for Android and iPhone. The free app enables users to watch information and video reviews on golfing equipment, as well as golf tips and drills from golf coaches. The app also provides a shopping guide (, 10/8). ... Greece Super League side Olympiacos FC has selected as its primary social platform. Olympiacos will create an official team page within KYCK. Users will be able to share photos, videos and links to stories about the club, as well as access with official content posted by the club (KYCK).

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