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SBD Global/October 11, 2012/Marketing and Sponsorship
Euroleague Basketball Agrees To Partnership With Spalding
Published October 12, 2012
IN OTHER NEWS: Euroleague basketball and AEG will partner to bring the Turkish Airlines Euroleague Final Four to London's O2 arena. The agreement includes a mutual option to play the '14 edition at the O2, as well. This marks the first time that a European basketball title game will take place in the U.K. (Euroleague).