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SBD Global/October 11, 2012/Marketing and Sponsorship

Spain, NBA Minnesota Timberwolves Player Ricky Rubio Signs $100M Adidas Deal

Adidas and NBA Minnesota Timberwolves PG Ricky Rubio, of Spain, have agreed on a 12-year $100M partnership, according to ELCONFIDENCIAL.com. Reports of a possible deal first surfaced in the spring, but nothing had been made official until now. Adidas' two other big NBA stars under contract are Chicago Bulls PG Derrick Rose and L.A. Lakers C Dwight Howard  (ELCONFIDENCIAL.com, 10/11). Adidas Global Basketball VP Lawrence Norman said, "When you watch Ricky on the court and talk to him after practice, you understand his pure enjoyment of playing basketball and that makes him a perfect fit for our brand." Rubio said, "Growing up in Spain I always loved the adidas brand and their products. The last few years they’ve really changed the game with new technology and style in basketball shoes and apparel, and I can’t wait to be a part of it" (adidas).
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