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SBD Global/October 11, 2012/Marketing and Sponsorship

Marketplace Roundup: Adidas To Sell Flamengo Jerseys In At Least 1,500 Stores

Adidas' contract proposal to Brasileiro club Flamengo includes a promise to sell the club's jerseys in a minimum of 1,500 stores worldwide. The sportswear company will also have a spot on its website dedicated to all the team's merchandise (LANCENET.com.br, 10/11). ... The Spanish Football Federation (RFEF) has agreed to a partnership through '14 with mineral water brand Cabreiroá (RFEF). ... Norwegian sports brand Swix is the new title sponsor of Ski Classics. The long distance cross country ski championship will now be called the Swix Ski Classics (Swix). ... Sportfive Int'l has signed online betting company bwin to sponsor its Qualifiers 2014 marketing program. The package will deliver perimeter advertising exposure for the int'l online betting company across Sportfive's marketing rights portfolio (Sportfive). ... Ligue 1 Paris St. Germain goalkeeper Salvatore Sirigu has extended his partnership with German sports glove supplier Reusch. The agreement will see Sirigu continue to wear the Reusch Keon gloves until the end of the calendar year before he switches to the Reusch Argos in January (MAQUINADOESPORTE.com.br, 10/11).

DOWN UNDER: National Rugby League club South Sydney Rabbitohs re-signed its shorts sponsor Alcatel. The mobile phone brand's logo will continue to appear on the players' home and away playing shorts through '13 (Rabbitohs). ... Australia's National Basketball League club Melbourne Tigers signed on Pendo Industries as a sponsor for the '12-13 season. Pendo will be featured on the players' singlets for at least the first two games of the regular season (Tigers). ... Audi has become an official partner of Golf Australia. The partnership will see Audi involved in growing grassroots golf in the country. Already, Audi sponsors the Audi quattro Cup for amateur golfers, as well as partners with tournaments on the European Senior Tour and Ladies European Tour (Golf Australia).
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