Eurosport Launches Wake-Up Service NFL Signs Lagardère To Grow Fan Base Marketplace Notes TJ Sport Taking Over Lampre-Merida Eniola Aluko Signs With Under Armour Sky To End Relationship With Wiggins Marketplace Roundup Premiership Rugby, Land Rover Renew Stadium Goods Tapping Into China McIlroy Not Rushing Equipment Decision
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SBD Global/October 11, 2012/Marketing and Sponsorship
Marketplace Roundup: Adidas To Sell Flamengo Jerseys In At Least 1,500 Stores
Published October 12, 2012
DOWN UNDER: National Rugby League club South Sydney Rabbitohs re-signed its shorts sponsor Alcatel. The mobile phone brand's logo will continue to appear on the players' home and away playing shorts through '13 (Rabbitohs). ... Australia's National Basketball League club Melbourne Tigers signed on Pendo Industries as a sponsor for the '12-13 season. Pendo will be featured on the players' singlets for at least the first two games of the regular season (Tigers). ... Audi has become an official partner of Golf Australia. The partnership will see Audi involved in growing grassroots golf in the country. Already, Audi sponsors the Audi quattro Cup for amateur golfers, as well as partners with tournaments on the European Senior Tour and Ladies European Tour (Golf Australia).