Rugby Returns Several Key Sponsors Tough Times For Aussie Rugby Union Bale Trademark A Move To Define Brand British GP Ticket Prices Slowing Sales Salford Owner Eyes League One Club Ex-ManU CEO Given Power To Ban Clubs Beşiktaş To Sign Naming-Rights Deal Rose To Cash In From U.S. Open Win Trust Upholds Complaints On Reporting Mesut Özil Tops Sponsorship Income List
Currency Converter
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
| From: | |
| To: | |
Upcoming Conferences and Events
SBD Global/October 11, 2012/Marketing and Sponsorship
Chelsea FC Agrees To Two-Year Deal With Grand Royal Whisky
Published October 12, 2012
Chelsea FC has signed a deal with a Myanmar-based whiskey brand to become the club's official whiskey, according to John Reynolds of MARKETING MAGAZINE. The club claims it to be "the first time an advertising deal has been agreed between Myanmar and a western brand." The agreement involves Myanmar-based Int'l Beverage Trading Company and its flagship Grand Royal Whisky brand. The deal is for two years, starting with the '13-14 season. As part of the contract, the club will visit the country in a preseason tour. It is also the first time Chelsea has signed an official whiskey partner. Sports agency Sports Revolution brokered the deal (MARKETINGMAGAZINE.co.uk, 10/11).
Return to top
