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SBD Global/October 11, 2012/Marketing and Sponsorship

Canadian Soccer Association Signs Long-Term Partnership With Bell

The Canadian Soccer Association agreed to a long-term partnership agreement with new premium partner telecom company Bell Canada. Bell's partnership provides the CSA with financial and marketing support for Canada's national teams and the sport across the country. Also, all World Cup qualifiers featuring Canada will be available live on Bell Mobile TV beginning with the men’s national team’s match against Cuba on Friday and its match against Honduras on Tuesday. Both games will be broadcast on Bell superphones, smartphones and tablets. Bell’s logo will be featured on training kits and apparel used by all of Canada's national teams. Select training apparel will also be made available for public purchase in '13 (CSA).
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