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SBD Global/October 11, 2012/Leagues and Governing Bodies
Jaguars Will Face 49ers At The NFL's 2013 International Series Game In London
Published October 12, 2012
MORE EXPANSION?: The NFL said that "other teams could take games to continental Europe or Latin America if the Jaguars made a success of their foray across the Atlantic." NFL CMO Mark Waller said, "We want to prove that fans here can become fans of a specific team." Waller, a U.K. native, added, "If we can make this work here, there are many other markets." REUTERS' Keith Weir noted European football clubs have "made themselves more attractive to sponsors by building a global fanbase who follow their matches on television and online." Khan: "The Premier League has led the way in terms of globalization. Perhaps we can learn some lessons from them about how to spread the love for the NFL" (REUTERS, 10/11).