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SBD Global/October 11, 2012/Marketing and Sponsorship

Marketplace Roundup: Adidas Deal With Flamengo Close To Being Finalized

Brasileiro club Flamengo VP Hélio Ferraz revealed that adidas "accepted to modify a couple points" in its contract proposal. The changes left board members of the club enthusiastic, and the deal is "well on its way to being finalized." Ferraz said, "We are advancing in the negotiations and are close to finalizing everything" (LANCENET, 10/10). ... Second Bundesliga club FC St. Pauli "extended its partnership with car brand Mini until '14." Mini, which is part of the BMW Group, "has been a partner of the club since '10." The deal was brokered by sports marketing agency UFA Sports (, 10/10).
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