International World Games Association To Partner With UFA Sports

The Int'l World Games Association and UFA Sports signed an extensive int'l marketing cooperation. UFA Sports will act as consultant and the exclusive int'l marketer of the IWGA, with focus on the World Games 2013 in Cali, Colombia and 2017 in Wrocław, Poland. The deal includes all int'l media and commercial rights for a term including the World Games 2013 and 2017. The IWGA wants to benefit from UFA Sports' expertise in the field of int'l media rights distribution, sale of corporate sponsorships and strengthening brand identities in sport, to maximize the visibility of the World Games' broadcast coverage. The deal intends to provide the widest possible exposure to the public and media with an int'l top class event organized and produced in high quality. The World Games are a quadrennial global multi-sport event that offers competitions a mix of traditional and modern sports. The next edition of the World Games will be celebrated in Cali, from July 25 until Aug. 4. Under the slogan "Fair Play To The Planet," the World Games will be held for the first time in South America (IWGA).