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SBD Global/October 10, 2012/Media

ESPN Cricket Website Scores Record Numbers During T20 Championship

Via all devices and platforms, ESPNcricinfo has posted its best audiences for the Twenty20 format of the game. ESPNcricinfo scored record traffic with the 2012 World T20 Championship, logging more than 800 million page views and 2.3 billion minutes across devices. The figures represent a 215% and 323% increase, respectively, compared to the '10 edition of the tournament. Additionally, throughout the tournament, ESPNcricinfo had an average minute audience of almost 80,000 people across computers, mobile web, and mobile apps. The most dynamic growth in audience and engagement since the '10 tournament has come on mobile devices. Globally, the brand saw 678% growth in total page views (to more than 445 million) and a staggering 981% growth in total minutes (to nearly 855 million minutes) via mobile devices. Across all platforms – online, mobile web, apps and tablets – ESPNcricinfo posted its best day of the tournament on the final day of the Super 8s stage (Oct. 2), registering 266 million minutes and 101 million page views. U.S.-based cricket fans made up ESPNcricinfo’s second-biggest audience for the tournament (trailing only India), with nearly 17% of global page views and nearly 19% of all minutes spent during the tournament across all devices. U.S.-based fans also accessed more videos per day on average (71,171) than any other territory worldwide (ESPN).
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