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Marketing and Sponsorship

Marketplace Roundup: Real Madrid Extends Partnership With Sanitas

Real Madrid extended its partnership with healthcare company Sanitas for three more season. The two organizations have been working together since '08 (Real Madrid). ... The Ivorian Football Federation (FIF) has reached a sponsorship agreement with supermarket chain PROSUMA-Sococé. At the press conference where the announcement was made, PROSUMA-Sococé delivered a CFA Franc 50M ($98,000) check to the FIF (STARAFRICA.com, 10/9). ... Bundesliga club Hannover 96 extended its partnership with health insurance company AOK Niedersachsen until '16. The deal includes, in addition to AOK's support of the club's youth academy and football school, ad space on rotating boards inside the AWD-Arena (Hannover 96). ... Bundesliga club Greuther Fürth signed a kit deal with Danish sportswear company hummel. The four-year deal is valid for all leagues and starts with the '13-14 season (Greuther Fürth). ... Olympique de Lyon has reached a sponsorship deal for their women's football team with insurance company April. The deal is for three years and €1.5M ($1.9M) (BFMTV.com, 10/9). ... Australian Football League Hawthorn Hawks joined forces with Australia’s second largest DSL Internet service provider iiNet. The three-year deal will see iiNet feature prominently on the back of the Hawks’ jersey and on the new '13 range of Hawks’ apparel (Hawthorn FC).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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