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SBD Global/October 10, 2012/Marketing and Sponsorship

Marketplace Roundup: Real Madrid Extends Partnership With Sanitas

Real Madrid extended its partnership with healthcare company Sanitas for three more season. The two organizations have been working together since '08 (Real Madrid). ... The Ivorian Football Federation (FIF) has reached a sponsorship agreement with supermarket chain PROSUMA-Sococé. At the press conference where the announcement was made, PROSUMA-Sococé delivered a CFA Franc 50M ($98,000) check to the FIF (, 10/9). ... Bundesliga club Hannover 96 extended its partnership with health insurance company AOK Niedersachsen until '16. The deal includes, in addition to AOK's support of the club's youth academy and football school, ad space on rotating boards inside the AWD-Arena (Hannover 96). ... Bundesliga club Greuther Fürth signed a kit deal with Danish sportswear company hummel. The four-year deal is valid for all leagues and starts with the '13-14 season (Greuther Fürth). ... Olympique de Lyon has reached a sponsorship deal for their women's football team with insurance company April. The deal is for three years and €1.5M ($1.9M) (, 10/9). ... Australian Football League Hawthorn Hawks joined forces with Australia’s second largest DSL Internet service provider iiNet. The three-year deal will see iiNet feature prominently on the back of the Hawks’ jersey and on the new '13 range of Hawks’ apparel (Hawthorn FC).
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