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SBD Global/October 10, 2012/Marketing and Sponsorship

ManU And Real Madrid Top Global Shirt Sales Chart

ManU and Real Madrid have "sold an average of 1.4 million official replica shirts globally each of the past five years -- more than any other clubs in the world," according to Harris & Miller of SPORTINGINTELLIGENCE. The commercial giants of English and Spanish football wear kits made by Nike and adidas, respectively. The sales numbers are from the '07-08 season to the '11-12 season. The figures are from new research by a int'l sports marketing consultancy, and were published in full by Sportingintelligence. Chelsea is the most significant "climber" since detailed market statistics were last published two years ago. Chelsea was adidas’ second-best selling jersey, tied with Liverpool and Bayern Munich two years ago. However, Chelsea is now alone in second place for adidas -- and fourth overall. There is a misconception that big clubs sell tens of millions of shirts a year, but "this is simply untrue." Only three clubs sell more than 1 million shirts a year (SPORTINGINTELLIGENCE, 10/8).

Best-Selling Club Football Shirts
 
Nike's Best-Selling Football Shirts
Adidas' Best-Selling Football Shirts
Manchester United 1.4 million
Real Madrid
 1.4 million
FC Barcelona 1.15 million
Chelsea FC  910,000
Arsenal FC
800,000 Bayern Munich  880,000
Juventus 480,000 Liverpool FC*  810,000
Inter Milan
425,000
AC Milan
 350,000
 *Liverpool has since switched away from adidas to Warrior.
 
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