ManU and Liverpool have "the most-lucrative kit supplier deals in the Premier League this season," according to Harris & Miller of SPORTINGINTELLIGENCE. ManU and Liverpool earn a guaranteed £25.4M ($40.6M) and £25M ($40M), respectively from Nike and Warrior -- but still trail the sums earned by Spanish giants Real Madrid and Barcelona." Real’s deal with adidas, which lasts until '20, is worth a guaranteed £31M ($49M) per year, while Barcelona’s deal with Nike is worth £27M ($43M). These figures come from new research veteran analyst Peter Rohlmann and his team at the consulting bureau, PR Marketing (SPORTINGINTELLIGENCE, 10/8).
Top 10 Kit Supplier Deals In Europe By Annual Value* To Clubs
|
| Club |
Supplier |
Start-Until |
Renewal |
Value/Year |
| 1. Real Madrid |
adidas |
'98-20 |
'12 |
$49M |
| 2. FC Barcelona |
Nike |
'98-18 |
'08 |
$43M |
| 3. Manchester United |
Nike |
'02-15 |
- |
$41M |
| 4. Liverpool FC |
Warrior |
'12-15 |
- |
$40M |
| 5. Chelsea FC |
adidas |
'06-18 |
'11 |
$32M |
| 6. Bayern Munich |
adidas |
'66-20 |
'12 |
$26M |
| 7. Inter Milan |
Nike |
'98-19 |
'09 |
$24M |
| 8. Manchester City |
Nike |
'13-19 |
- |
$19M |
| 9. AC Milan |
adidas |
'98-17 |
'07 |
$19M |
| 10. Juventus |
Nike |
'03-16 |
- |
$17M |
*Minimum guaranteed annual value regardless of sales.
|
Value Of Football-Related Income To Major Brands
|
| Company |
Expected Income* In '12
|
Market Share
|
| adidas |
$2.1B |
38% |
| Nike |
$1.9B |
36% |
| Puma |
$441M |
8% |
| Umbro |
$221M |
4% |
| Others |
$766M
|
14% |
|
|
|
| TOTAL |
$5.5B |
100% |
*Wholesale income, not retail sales, which is much higher.
|
