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SBD Global/October 9, 2012/Media

ServusTV Loses Audience For Its Live Broadcast Of DEL Games

Austrian free-to-air TV channel ServusTV has "lost three-quarters of its audience since the German Hockey League (DEL) started its season in September," according to Manuel Weis of The "rather unknown channel," ServusTV, attracted 80,000 viewers to its broadcast of the DEL season opener between Krefeld and Cologne on Sept. 14. On Sunday, ServusTV's "audience numbers were substantially lower." Only "20,000 viewers tuned in to watch the channel's coverage of the Bavarian derby between Ingolstadt and Straubing," which started at 5:45pm CEST. ServusTV's audience number, which translates into a market share of 0.1%, is "almost identical" to audience numbers of pay-TV channel Sky during last year's DEL season (, 10/8).
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