Six Nations Jeopardizing Sponsorship Appeal S.League Nets Hyundai As Sponsor Marketplace Roundup Netball Australia Partners With QMS Force India Signs Three Deals OL Expects To Seal Parc OL Deal In '16 Marketplace Roundup Land Rover Drops Dan Carter Virat Kohli Signs $16.5M Deal With Puma Everton Partners With The Open
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SBD Global/October 9, 2012/Marketing and Sponsorship
Marketplace Roundup: Corinthians Launches Caricature Shirts Collection
Published October 9, 2012
UP THE ANTE: Car rental company Sixt's new ad has been inspired by the betting scandal involving handballer Nicolas Karabatic. The company has come out with a display that reads: "M. Karabatic, at this price, we bet that you will rent" (SPORTUNE.fr, 10/8). ... Bundesliga club Hannover 96 partnered with online betting provider Sportingbet. The deal includes cam carpets on the field and ad space on LED and rotating boards inside the stadium. This new deal means that 17 of the 18 Bundesliga clubs have a partnership with a betting company (Sportingbet).