Women Making Sponsorship Gains Marketplace Roundup Hilfiger Teams Up With Rafael Nadal Coke To Sponsor Rugby World Cup 2015 Gov't Advises Clampdown On Alcohol Ads Coors Signs Deal With Two EPL Clubs ACB Estudiantes To Rebrand Marketplace Roundup Puma, Rihanna Launch Partnership UA Expected To Sign Deal With Murray
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SBD Global/October 9, 2012/Marketing and Sponsorship
Marketplace Roundup: Corinthians Launches Caricature Shirts Collection
Published October 9, 2012
UP THE ANTE: Car rental company Sixt's new ad has been inspired by the betting scandal involving handballer Nicolas Karabatic. The company has come out with a display that reads: "M. Karabatic, at this price, we bet that you will rent" (SPORTUNE.fr, 10/8). ... Bundesliga club Hannover 96 partnered with online betting provider Sportingbet. The deal includes cam carpets on the field and ad space on LED and rotating boards inside the stadium. This new deal means that 17 of the 18 Bundesliga clubs have a partnership with a betting company (Sportingbet).