Serena Draws Praise For Outfit Pop Artist Designs Coke Germany Cans Marketplace Roundup Adidas Teams Up With Wanda Group Goal Studios Shares Plan To Help Brands 'Iceland' Offering Free Beer Air France Joins Paris 2024 Bid Partners Marketplace Roundup Alcohol Ads Seen 'Once A Minute' Iceland Outselling England In Shirts
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SBD Global/October 9, 2012/Marketing and Sponsorship
Marketplace Roundup: Corinthians Launches Caricature Shirts Collection
Published October 9, 2012
UP THE ANTE: Car rental company Sixt's new ad has been inspired by the betting scandal involving handballer Nicolas Karabatic. The company has come out with a display that reads: "M. Karabatic, at this price, we bet that you will rent" (SPORTUNE.fr, 10/8). ... Bundesliga club Hannover 96 partnered with online betting provider Sportingbet. The deal includes cam carpets on the field and ad space on LED and rotating boards inside the stadium. This new deal means that 17 of the 18 Bundesliga clubs have a partnership with a betting company (Sportingbet).