Healthpoint Partners With Man City Sony Reportedly Will Not Renew FIFA Deal Reebok Acquires Clothing Brand Luta Marketplace Roundup Wanda, Providence Weigh Infront Bids Coca-Cola Lashes FIFA Over Corruption Tour De France In Need Of Sponsor Etihad Airways Extends F1 Deal JBS Looks To Build On CR7 Success Marketplace Roundup
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SBD Global/October 9, 2012/Marketing and Sponsorship
Marketplace Roundup: Corinthians Launches Caricature Shirts Collection
Published October 9, 2012
UP THE ANTE: Car rental company Sixt's new ad has been inspired by the betting scandal involving handballer Nicolas Karabatic. The company has come out with a display that reads: "M. Karabatic, at this price, we bet that you will rent" (SPORTUNE.fr, 10/8). ... Bundesliga club Hannover 96 partnered with online betting provider Sportingbet. The deal includes cam carpets on the field and ad space on LED and rotating boards inside the stadium. This new deal means that 17 of the 18 Bundesliga clubs have a partnership with a betting company (Sportingbet).