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SBD Global/October 8, 2012/People and Pop Culture
Clive Woodward Steps Down As Director Of Sport For BOA
Published October 8, 2012
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WOODWARD TO STAY INVOLVED: In London, Owen Gibson reported that Woodward said that he would continue to chair a British Judo post-Games review, as well as taking up a role as a Team GB ambassador and retaining his position on the IOC entourage commission. Woodward said, "I will now be concentrating on my coaching, corporate speaking, media and other business interests." Outgoing BOA Chair COLIN MOYNIHAN said Woodward's contribution was a "major factor" in the success of British athletes in Beijing and London. Woodward "will remain involved with the BOA in an ambassadorial role and is likely to be used as part of an ongoing attempt to bring in new sponsors," with the rights to the Olympic rings that were subcontracted to LOCOG reverting to the organization at the end of the year (GUARDIAN, 10/4).
NO PERFECT MATCH: Also in London, Alan Hubbard wrote that Woodward "has enough irons in fires not to be first in the Jobcentre queue." Most likely, he "will be taking a call from" England Rugby '15 Overlady DEBBIE JEVANS. Jevans "will be happy to enlist Woodward's expertise in not only constructing the tournament, but helping her sort the current dispute with the Premier League over the use of football stadiums" to host World Cup matches in September '15 (INDEPENDENT, 10/7). In London, Kelso also wrote that the reality of Woodward's time in the Olympic movement "is more complicated than titles or medal tallies." Woodward and the BOA "were never a perfect match, and the only surprise is that divorce took this long." Woodward was "successful within the narrow confines of the organisation, and should take the credit for the exemplary conduct and spirit of Team GB in London." A more critical take is that Woodward "was an expensive vanity hire who did not define a consistently meaningful role, or manage to escape the interminable politics of the BOA" under Moynihan (TELEGRAPH, 10/4).