SBD Global/October 8, 2012/Olympics
Sochi 2014 Unveils Route Of The Olympic Torch Relay
Published October 8, 2012
To mark one year before the arrival of the Olympic flame to Russia, the Sochi 2014 Organizing Committee has announced the route that the Olympic flame will travel in the hands of 14,000 torchbearers, over 123 days, and through 2,900 towns and settlements. The Sochi 2014 Olympic Torch Relay, presented by Coca-Cola, Ingosstrakh Insurance Company and JSC Russian Railways, will cover more than 65,000km on foot, and by car, train, plane, and even on a Russian "troika" -- a traditional Russian sleigh pulled by horses or reindeer. Up to 130 million Russians are expected to be able to see the relay as it travels around the country. Sochi 2014 Organizing Committee President and CEO Dmitry Chernyshenko announced the capitals of the different Russian regions that the Olympic flame will visit at a ceremony held Sunday in Moscow. So that as many Russians as possible can experience the Olympic Torch Relay, the route has been designed to try and ensure that 90% of Russia's population will be within an hour of the relay at some stage. This should allow about 130 million residents to be able to see and participate in the event. The Sochi 2014 Olympic Torch Relay will become the longest in the history of the Olympic Winter Games and also among exclusively national relays, in terms of the distance that the relay will cover (Sochi 2014).
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