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SBD Global/October 8, 2012/Marketing and Sponsorship

Borussia Dortmund Sets Up Germany's First Merchandise Vending Machine

Bundesliga club Borussia Dortmund (BVB) "has become the first German football club to set up a merchandise vending machine," according to Tobias Großekemper of RUHRNACHRICHTEN.de. The vending machine, which is located at the Dortmund Airport, is stocked with the club's 20 most sought-after merchandise items and traveling items, such as jerseys, fan scarfs and toothbrushes. Borussia Dortmund Marketing Dir Carsten Cramer said, "We have the first one of its kind. The idea is to show presence at places where a fan shop would not be profitable. The cost efficiency is enormous. The vendor at the airport is a test version." Munich-based company Goodlist GmbH, which also counts the Walt Disney Company and Lego to its customers, produced the BVB-merchandise vending machine (RUHRNACHRICHTEN.de, 10/3).
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