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SBD Global/October 8, 2012/Marketing and Sponsorship

Argentinian Club San Lorenzo Brings On Iveco As Top Sponsor

Argentinian top flight club San Lorenzo "looks to be radically changing its marketing plan" in search of more exposure in the Argentinian market, according to MAQUINADOESPORTE.com.br. Club management announced the entrance of truck manufacturer Iveco as a top sponsor replacing security company La Nueva Seguros. The latter will stay on as a club sponsor, but its logo will now be moved from the chest of the jersey to the back. Rumors have also suggested the club is negotiating with Nike to be its kit supplier starting in '13 after its relationship with current kit supplier Lotto "was strained following a number of problems with the team's third jersey" (MAQUINADOESPORTE.com.br, 10/4).
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