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SBD Global/October 8, 2012/Marketing and Sponsorship

Marketplace Roundup: Standard De Liege Agrees To Deal With Unibet

Belgium Pro League club Standard de Liege has agreed to a sponsorship deal with online betting company Unibet. The company becomes the "official betting partner" of Standard de Liege (, 10/5). ... German Hockey League (DEL) club Augsburg Panther agreed to a new partnership with digital communications provider Diboss Deutschland AG. The company installed a total of 21 displays in the suites of the Panther's arena and two digital information displays in the arena's foyers (Augsburg Panther). ... Qatar Airways has signed on as the title sponsor for the WTA's Tournament of Champions, to be held at Arena Armeec in the Bulgarian capital of Sofia Oct. 30-Nov. 4. The event will officially be known as the Qatar Airways Tournament of Champions Sofia. The prize money of the last leg of the WTA calendar totals at $750,000 (WTA). ... Akebono Brake Industry Co. Ltd. and Vodafone McLaren Mercedes have extended their successful long-term technical partnership. In addition to supplying racing brake calipers for F1, the company has increased research on high-end braking materials, structural design and surface processing (McLaren).
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