Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Media

Channel 4 Fails To Get Lift From Young Demographic After Paralympics

New research into who actually tuned in to the London Paralympics finds the Games "achieved no discernible lift" in Channel 4's core 16- to 34-year-old demographic, according to Arif Durrani of MEDIA WEEK. The findings are from media insights specialist Ebiquity, whose latest study "quantifies the TV coverage for the first time through the cold lens of share of viewing and commercial impacts." Channel 4 CEO David Abraham’s team "got off to a flier," with the Opening Ceremony achieving a 40% share of viewing and a peak of 11.2 million viewers. Yet, the Paralympics "did not increase the amount of time people spent watching TV in the same way the Olympics had, when adults had found 20% more viewing time per day." Viewing habits during the Paralympics "were in line with the two weeks beforehand" (BRAND REPUBLIC, 10/4).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/05/Media/Channel-4.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/05/Media/Channel-4.aspx

CLOSE