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SBD Global/October 5, 2012/Media

Sky Deutschland Obtains Record Ratings For Its Champions League Coverage

German pay-TV network Sky Deutschland has "attracted a record audience to its Tuesday coverage of the UEFA Champions League," according to Sidney Schering of QUOTENMETER.de. Sky's broadcast of Tuesday's Champions League games was watched by a record 920,000 viewers, or a 3.2% market share. In the marketing relevant target age group 14-49, Sky attracted 430,000, or a 3.8% share (QUOTENMETER.de, 10/3). BZ-BERLIN.de wrote that Wednesday's Champions League game between Borussia Dortmund and Man City "obtained a 21.8% market share." A total of 7.23 million viewers tuned in to watch the live broadcast of public broadcaster ZDF, which started its coverage at 8:45pm CEST (BZ-BERLIN, 10/4).

FRANCE: Pay-TV broadcaster Canal+'s broadcast of the UEFA Champions League match between Paris St. Germain and Porto FC was watched by 1.61 million people for a 27.4% market share. The result was better than PSG's first group stage game against Dinamo Kiev, which brought in 1.47 million viewers (LE PARISIEN, 10/4).

GERMAN HOOPS: QUOTENMETER.de's Manuel Weis reported that Sport1's live broadcast of the Basketball Bundesliga's season opener obtained "very respectable" ratings. Sport1's two-hour coverage of the season-opening match between Bayern Munich and EWE Baskets Oldenburg "was watched by about 160,000 viewers or a 1.2% share" (QUOTENMETER.de, 10/4).
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