SBD Global/October 5, 2012/Marketing and Sponsorship
Marketplace Roundup: Tokyo 2020 Teams With All Nippon Airways
Published October 5, 2012
Tokyo 2020 named All Nippon Airways as an official partner. ANA will collaborate extensively with the previously announced sponsors, ASICS, DESCENTE, JTB, Mizuno and Kinki Nippon Tourist. ANA is an official partner and official airline partner of the Japan Olympic Committee (Tokyo 2020). ... Frankfurt-based German Basketball Bundesliga club Fraport Skyliners signed a sponsorship deal with Chinese sportswear manufacturer Peak to become the team's official outfitter. The three-year deal includes on and off-field outfits for the club's BBL team. In addition, Peak will also provide the Fraport Skyliners Juniors and the Fraport Skyliners Dance Team with its products (Fraport Skyliners). ... Internal logistics company Interroll has become a promotional partner of the Sauber F1 Team (Sauber F1 Team). ... Heart rate training technology company Polar will be the official timing partner for the E.ON IBU World Cup Biathlon beginning in '12-13. The contract was signed with Infront Sports and Media. The deal includes the 2013 IBU World Championships Biathlon in Nove Mesto, Czech Republic (Infront).
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