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SBD Global/October 4, 2012/Marketing and Sponsorship

Nike Reaches Sponsorship Agreement With Real Madrid Defender Pepe

Real Madrid defender Pepe has agreed to a sponsorship deal with Nike, according to Hugo Cerezo of MARCA. The U.S. company has signed the Portuguese player for the coming years in a deal that will see the defender "become one of its key faces, particularly in Portugal, where the negotiations were carried out." Pepe is the seventh Real Madrid player to be sponsored by Nike. The others are: Ronaldo, Khedira, Modric, Higuain, Varane and Ramos. Rival adidas has contracts with 14 Real Madrid players (MARCA, 10/3).
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