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Marketing and Sponsorship

Marketplace Roundup: Scotland Rugby Team Unveils New Change Kit

Scotland's rugby team has "unveiled the change kit" that the team will wear to take on New Zealand next month at Murrayfield. Predominantly light blue, the shirt "features a white chest panel, with a saltire on the lower half, and saltire detailing on the sleeves." The main sponsor is still the Royal Bank of Scotland, "whilst Canterbury remains the kit sponsor" (SCOTSMAN, 10/3). ... Puma has "signed a partnership agreement" with French int'l and Man City fullback Gael Clichy. The player previously wore Umbro boots. In Wednesday’s UEFA Champions League match against Borussia Dortmund, Clichy wore the Puma evoSPEED 1FG boot (SOCCERLENS.com, 10/3). ... The players of Basketball Bundesliga club Alba Berlin picked up their vehicles from club sponsor Volkswagen Automobile Berlin. Volkswagen, which has been a partner of the club for 13 years, provided the club with 14 Tiguan Sport & Style 2,0 TDI (Alba Berlin). ... German Hockey League (DEL) club ERC Ingolstadt agreed to a partnership with design agency Junges Blut. The agency will be in charge of the club's ad campaigns (ERC Ingolstadt). ... Sri Lanka's national carrier, SriLankan Airlines will continue its major sponsorship of cricket in Japan through a new major deal with the Japan Cricket Association. SriLankan Airlines has been the naming-rights sponsor of the Japan Cricket Association major competition, the National Championship for the last two years and has extended its relationship for another year (JCA). ... Manulife Japan has renewed its major sponsorship of the 2012 Pacific Baseball League and will continue as the title sponsor of the 2012 PBL Climax Series. The company said by a statement that it supports the six teams involved in the PBL in their activities, which strengthen local communities, and supports the series promoter, Pacific League Marketing, in implementing a new business style to promote the popularity of baseball (Manulife Japan). ... The Qatar Stars League "signed on Qatar Charity as its business partner to promote social solidarity by helping communities through football and other related activities." As part of the agreement, food prepared by families "will be sold at QSL matches and money from ticket sales will be donated to Qatar Charity" (GULF TIMES, 10/3).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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