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Marketing and Sponsorship

Manchester City Dresses To Impress With New Hugo Boss Sponsorship

EPL champions Manchester City "agreed a new partnership" with fashion house Hugo Boss to supply its suits for official club engagements and cup finals, according to Adam Shergold of the London DAILY MAIL. Citizens Manager Roberto Mancini "is a huge fan of the brand and is often seen browsing the latest fashions in the Hugo Boss store" in Manchester's city centre (DAILY MAIL, 10/2). Manchester City Chief Commercial and Operations Officer Tom Glick said, "The opportunity to collaborate on a range of activities beyond simply the design of the player’s suits makes this a particularly compelling partnership" (THEBUSINESSDESK.com, 10/3). GQ's Andy Morries wrote that Manchester City's new uniform is a "classic charcoal single-breasted suit in virgin wool with (unsurprisingly) a sky blue shirt and tie." Boss -- who has formerly sponsored Chelsea and Bayern Munich -- "clearly relished the challenge to try and make a team that includes the likes of purple pants advocate Mario Balotelli look presentable" (GQ, 10/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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