Rival Watch Brands Causing Conflict Piers Morgan Backing U.S. Ryder Cup Team Marketplace Roundup Cologne Adds Aral As Commercial Partner La Liga Looking For Distinctive Brand Schalke Partners With Leverage Agency Hagen Searching For New Arena Partner Oman FA Names Coke Official Sponsor ACB Club Zaragoza Changes Name Palmer Remembered As Trailblazer
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
SBD Global/October 3, 2012/Marketing and Sponsorship
Marketplace Roundup: Sydney Sixers Announce Deal With NSW Gov't
Published October 3, 2012
POWER OUTAGE: The Football League is "on the lookout for a new title sponsor," with current partner Npower poised to pull the plug on its three-year sponsorship at the end of the season. It is understood that the energy company has carried out a brand and strategy review overseen by its top marketer, Debbie Britton, who joined from AXA in January, and is "now looking to take its marketing in a 'different direction'" (MARKETINGMAGAZINE.co.uk, 10/2).