Hockey India Renews Shiv Naresh Deal Irish Cricket Handed Cash Boost PSG Partners With GDF Suez, Aurel BGC Johnnie Walker Partners With F1 Azerbaijan Seeking Int'l Agency Partner Marketplace Roundup RFU Under Fire Over Military Symbol Europcar Partners With Sports At SMG Atlético Mineiro Extends MRV Deal Marketplace Roundup
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/October 3, 2012/Marketing and Sponsorship
Marketplace Roundup: Sydney Sixers Announce Deal With NSW Gov't
Published October 3, 2012
POWER OUTAGE: The Football League is "on the lookout for a new title sponsor," with current partner Npower poised to pull the plug on its three-year sponsorship at the end of the season. It is understood that the energy company has carried out a brand and strategy review overseen by its top marketer, Debbie Britton, who joined from AXA in January, and is "now looking to take its marketing in a 'different direction'" (MARKETINGMAGAZINE.co.uk, 10/2).