Omega Renews With Team New Zealand FIFA Sponsors Express Qatar Concern Study Reveals Growing Naming Rights Trend Havas Media Group Agencies Merge Marketplace Roundup Sony Renews Champions League Backing DHB Expects Sponsorship Increase Juventus Partners With Tecate Sprint Renews Gold Cup Sponsorship Marketplace Roundup
Enter amount in full numerical value, without currency symbol or commas (ex: 3000000).
Upcoming Conferences and Events
SBD Global/October 3, 2012/Marketing and Sponsorship
Marketplace Roundup: Sydney Sixers Announce Deal With NSW Gov't
Published October 3, 2012
POWER OUTAGE: The Football League is "on the lookout for a new title sponsor," with current partner Npower poised to pull the plug on its three-year sponsorship at the end of the season. It is understood that the energy company has carried out a brand and strategy review overseen by its top marketer, Debbie Britton, who joined from AXA in January, and is "now looking to take its marketing in a 'different direction'" (MARKETINGMAGAZINE.co.uk, 10/2).