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SBD Global/October 3, 2012/Marketing and Sponsorship
Marketplace Roundup: Sydney Sixers Announce Deal With NSW Gov't
Published October 3, 2012
POWER OUTAGE: The Football League is "on the lookout for a new title sponsor," with current partner Npower poised to pull the plug on its three-year sponsorship at the end of the season. It is understood that the energy company has carried out a brand and strategy review overseen by its top marketer, Debbie Britton, who joined from AXA in January, and is "now looking to take its marketing in a 'different direction'" (MARKETINGMAGAZINE.co.uk, 10/2).