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SBD Global/October 3, 2012/Marketing and Sponsorship

Ligue 1 Toulouse Agrees To Three-Year Extension With Telecom Company Orange

Ligue 1 club Toulouse FC has "extended its sponsorship deal" with telecom company Orange for another three years, according to TOULECO.fr. The two organizations have been partners since '96. Terms of the deal were not disclosed, but Orange South Dir Pierre Clement hinted the company is paying more for this current deal than it did in the past. Clement: "We made a small complimentary effort." This additional boost in revenue "comes at a good time for TFC." The club recently lost its primary sponsor, construction company Idec, which brought €800,000 ($1M) annually. The team has a sponsorship goal of €6.2M ($7.8M) for the season, and it currently has generated €5M ($6.5M). TFC President Olivier Sadran is not concerned. Sadran: "I am not pessimistic. We are a little bit late but we are going to take advantage of the upcoming matches against the big teams in the league" (TOULECO.fr, 10/1).
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