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SBD Global/October 3, 2012/Marketing and Sponsorship

Sky Media Network Partners With Real Madrid's Mesut Ozil

Sky Media Network will consult professional football player Mesut Özil with the selection of sponsors and advertising partners in the future. The focus of the partnership is on the development of a marketing and promotion strategy for the 41-time German football national team player and Real Madrid star and positioning him on the int'l advertising market. The 360 degree marketing strategy of Sky Media Network comprises all relevant aspects of marketing such as the selection and acquisition of national and int'l advertising partners, negotiations and setting-up agreements as well as conceptual design and support services. With its new business sector F4B, Sky Media Network expands its previous activities with marketing celebrities from the sports and entertainment sectors. The business unit F4B will be lead by former Sky Media Network Head of Product Management Matthias Trott. Before he joined Sky in '09, he had leading positions with sports marketing agency Sirius Sport Media as well as Bundesliga channel Arena (Sky Media Network).
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