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SBD Global/October 2, 2012/Media

Sunday's Bundesliga Coverage Earns High Ratings For Sport1 And Sky

Sunday's Bundesliga matches "obtained top ratings for free-to-air TV channel Sport1 and pay-TV network Sky," according to Fabian Riedner of QUOTENMETER.de. Sport1's recap show "Bundesliga - Der Spieltag" attracted about 220,000 viewers or a "terrific" 1.3% share at 10:30pm CEST. In the marketing relevant target age group 14-49, the show was watched by 130,000 viewers or a 1.7% share. Sky's live broadcast of the two Sunday games also obtained "strong" ratings. At 3:30pm, 400,000 viewers tuned in to watch the match between Frankfurt and Freiburg. This number translates into a 3% market share. The second game between Wolfsburg and Mainz attracted 530,000 viewers at 5:30pm. The game's market share was 2.7% overall, including a "great" 3.2% share in the marketing relevant target age group (QUOTENMETER.de, 10/1).
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