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SBD Global/October 2, 2012/Marketing and Sponsorship
Marketplace Roundup: FC Barcelona Gets Special Watch From Sponsor Seiko
Published October 2, 2012
MADE IN GERMANY: German 3rd League football team Stuttgarter Kickers signed an extensive marketing deal with sports marketing agency UFA Sports GmbH. The club decided to work with the Hamburg-based company after months of thorough examinations of the different offers. UFA Sports will support the club with the marketing of all ad, hospitality and merchandising rights. The rights itself remain with the club. The long-term deal is valid for all leagues (Stuttgarter Kickers). ... The German Beko Basketball Bundesliga (BBL) agreed to a new sponsorship deal with luggage manufacturer RIMOWA. The company will provide BBL award winners (MVP, Coach of the Year and German Rookie of the Year) with high quality luggage (Beko BBL).