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SBD Global/October 2, 2012/Marketing and Sponsorship

Vero Communications To Lead Communications Around Rio 2016 Olympic Park

Vero communications and its Brazilian partner agencies have been called in by infrastructure and architecture firm AECOM to lead its communications around its work building the Rio 2016 Olympic Park, according to Lynsey Barber of PR WEEK. Vero’s Brazilian subsidiary MLA True Communications and sister agency Approach "will lead communications around the Rio 2016 Olympic Park master plan." In the past, Vero has worked on Olympic projects including Rio’s Olympic bid and media management of Brazil’s Olympic Committee presence, Casa Brazil, at the London 2012 games. It was also recently "called in to support communications" for host city Belo Horizonte ahead of the 2014 FIFA World Cup Brazil (PRWEEK.com, 10/1).
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