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SBD Global/October 1, 2012/Marketing and Sponsorship

Virgin Media's Latest Campaign Features Mo Farah Doing 'Mobot' Pose

Virgin Media is "launching its latest press campaign" featuring Olympic running champion Mo Farah doing his famous "Mobot,'' according to Sara Kimberley of CAMPAIGN LIVE. The double Olympic Gold Medal winner celebrates doing his Mobot pose after realizing Virgin Media customers get extras, "such as HD channels and double broadband speeds, without having to pay for them." The strapline reads, "Can’t say Farah than that." Internet marketing firm Fifty6 handled the planning and buying for the ads, and ad agency BBH "was behind the ads." BBH's Tom Drew and Uche Ezugwu were the "creative team on the campaign." The ads are part of a multimillion-pound campaign that started last month and will run across outdoor, press, digital and mobile starting on Monday (CAMPAIGNLIVE.co.uk, 9/28).
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