Menu
Marketing and Sponsorship

Virgin Media's Latest Campaign Features Mo Farah Doing 'Mobot' Pose

Virgin Media is "launching its latest press campaign" featuring Olympic running champion Mo Farah doing his famous "Mobot,'' according to Sara Kimberley of CAMPAIGN LIVE. The double Olympic Gold Medal winner celebrates doing his Mobot pose after realizing Virgin Media customers get extras, "such as HD channels and double broadband speeds, without having to pay for them." The strapline reads, "Can’t say Farah than that." Internet marketing firm Fifty6 handled the planning and buying for the ads, and ad agency BBH "was behind the ads." BBH's Tom Drew and Uche Ezugwu were the "creative team on the campaign." The ads are part of a multimillion-pound campaign that started last month and will run across outdoor, press, digital and mobile starting on Monday (CAMPAIGNLIVE.co.uk, 9/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/01/Marketing-and-Sponsorship/Farah.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/10/01/Marketing-and-Sponsorship/Farah.aspx

CLOSE