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SBD Global/September 28, 2012/Media

SuperSport Retains Premier League Rights In Africa

The English Premier League revealed that broadcaster SuperSport has "retained the rights" to show live EPL matches in South Africa, Nigeria and other parts of sub-Saharan Africa from '13-16, according to REUTERS. Financial terms of the deal were not made available, but the EPL is thought to have "secured an improvement" on the current deal, which expires at the end of this season. SuperSport is part of the MultiChoice pay-TV business and has its headquarters in South Africa but broadcasts across the continent. The league is in the "process of renewing" overseas broadcast deals in territories around the globe. It has already secured a 70% increase in the value of domestic TV rights in an agreement worth more than £1B ($1.62B) annually. The total value of overseas rights under the current three-year deal was around £1.3B ($2.1B), which is "a lot more than other European leagues can generate" for their int'l rights (REUTERS, 9/27).
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