Eurosport Launches Wake-Up Service NFL Signs Lagardère To Grow Fan Base Marketplace Notes TJ Sport Taking Over Lampre-Merida Eniola Aluko Signs With Under Armour Sky To End Relationship With Wiggins Marketplace Roundup Premiership Rugby, Land Rover Renew Stadium Goods Tapping Into China McIlroy Not Rushing Equipment Decision
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SBD Global/September 28, 2012/Marketing and Sponsorship
Marketplace Roundup: Singapore Indoor Stadium Flies High With Airline Sponsor
Published September 28, 2012
DOWN UNDER: The Int'l Sports Promotion Society will become the title sponsor of the first Perth Int'l golf tournament in Australia. The partnership will see the event rebranded as the ISPS HANDA Perth Int'l. The event will be played at Lake Karrinyup Country Club Oct. 18-21. It is the richest tournament in Australia and the only event in the country to be co-sanctioned between the PGA Tour of Australasia and the European Tour (European Tour). ... National Rugby League team Pirtek Parramatta Eels teamed up with acute and chronic pain specialists Scenar Health for the '13 season. With the deal, Scenar Health secures the naming rights for the weekly injury report of Parraeels.com.au. (Parramatta Eels). ... A-League football club Perth Glory has agreed to a three-year sponsorship extension with QBE insurance. The deal also includes the Perth Glory Youth team (Perth Glory).