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SBD Global/September 27, 2012/Marketing and Sponsorship

Adidas Will Continue To Sponsor Real Madrid Through The '19-20 Season

Real Madrid has agreed to extend its contract with kit supplier adidas through the '19-20 season, according to MARCA. The deal will continue to see the German company supply the kits for all of Real Madrid's teams (MARCA, 9/26). DEFENSACENTRAL.com reported that the club will receive €40M ($51.4M) annually from adidas. The two companies have been partners since the '98-99 campaign (DEFENSACENTRAL.com, 9/26).

HAPPY MEAL: La Liga club Real Betis has announced a partnership agreement with McDonald's. With the new deal, all subscribers and supporters of the club will receive a 10% discount at all McDonald's locations. The club also announced a five-year sponsorship deal with Kyocera Document Solutions (Real Betis). 
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