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SBD Global/September 27, 2012/Marketing and Sponsorship

Betfair Silences U.S. Golf Fans With Gobstoppers For The Ryder Cup

The European Ryder Cup team is certain to face a "partisan crowd" when they step up to the tee box Friday for the first day of the Ryder Cup against their American rivals in Medinah, Ill., according to the London DAILY MAIL. However, in a bid to prevent the locals from unsettling the likes of Rory McIlroy, Lee Westwood, Ian Poulter and co, online betting firm Betfair has "produced a canny plan to silence them... with gobstoppers." In an attempt to keep the fervent American fans quiet, the betting exchange is shipping "more than a thousand over-sized sweets to the Medinah Country Club, which last at least 250 minutes -- far longer than the average round of golf on the course" (DAILY MAIL, 9/26).
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