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SBD Global/September 26, 2012/Marketing and Sponsorship

German Court Grants Nike Injunction To Block Adidas' Primeknit Shoe In Germany

Nike announced that a court in Nuremberg, Germany, “has blocked Adidas from making or selling its ‘adizero primeknit’ in Germany,” according to Allan Brettman of the Portland OREGONIAN. The court "granted Nike’s application for an interim injunction against the Adidas shoe,” as Nike contends that the shoe “is a copy of the Nike Flyknit shoe.” Nike said that it will "seek a permanent injunction." Nike in February “introduced Flyknit among several products linked with the 2012 Summer Olympics Games.” Company execs "called the shoe revolutionary because of its upper design that uses little more than thread, reducing cutting floor waste associated with the shoe production process." Adidas on July 25 then introduced Primeknit in advance of the London Games, for which it was the official apparel sponsor. Its "similarity to Flyknit was unmistakable.” Adidas "made the most of the product's Olympics splash," as the red-and-white model "sported '2012' on the tongue." Also, a “parade of Adidas-affiliated athletes were photographed in London holding the shoe" (Portland OREGONIAN, 9/25). Nike spokesperson Olaf Markhoff said, "Is it about the injunction of production and marketing of this shoe in Germany." Adidas spokesperson Katja Schreiber said, "We have the documents, and we will examine them" (W&V, 9/25).
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