Menu
Marketing and Sponsorship

Marketplace Roundup: A-League Sydney FC Luring Tourists With Logo

Chelsea footballer John Terry has been dropped by Umbro following "allegations of racial abuse that culminated in a Football Association disciplinary hearing" at Wembley Stadium Monday, according to Matt Scott of the London TELEGRAPH. Terry has been "one of the mainstays" of the kit supplier’s stable of players" endorsing its products, in a long-running deal believed to have been worth £4M ($6.5M) a year to him. That came to an end last season and "has not been renewed." The decision not to extend the deal follows an "internal review" at Umbro, which took into account matters in the criminal trial over allegations he racially abused Anton Ferdinand during a match against Queens Park Rangers last season (TELEGRAPH, 9/24). ... Destination New South Wales and A-League Sydney FC joined forces to help attract tourists to Sydney with the Sky Blues wearing the sydney.com logo on the back of its home and away strip for the '12-13 season. The sponsorship deal will help promote tourism through Destination NSW and sydney.com across key Asian markets and a global audience now focussed on Sydney FC since the arrival of Alessandro Del Piero (FFA). ... Bundesliga club Hamburg SV partnered with online ticket marketplace viagogo to become the club's official secondary ticket marketplace. The deal, which provides ticket resellers and buyers with the highest possible security, runs through the '12-13 season (HSV).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Global/Issues/2012/09/25/Marketing-and-Sponsorship/Notes.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Global/Issues/2012/09/25/Marketing-and-Sponsorship/Notes.aspx

CLOSE