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SBD Global/September 25, 2012/Marketing and Sponsorship

M&C Saatchi Mulls Launch Of Sports Arm In Brazil, South Africa

Int'l ad agency M&C Saatchi is considering "rolling out" its Sport & Entertainment division into Brazil, as the country gears up to host the 2014 World Cup and 2016 Olympics, according to Ben Bold of CAMPAIGN LIVE. CEO David Kershaw indicated that further growth for M&C Sport & Entertainment could be driven from int'l sports tournaments, particularly in Brazil. Kershaw said, "Obviously we'll look to use our expertise in Brazil. Sports and entertainment is a growing part of our group, and we’re looking at whether it makes sense to roll out [the division] into Brazil." Kershaw said that M&C was also "looking at South Africa as a market to extend its sports credentials" (, 9/24).
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