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SBD Global/September 25, 2012/Marketing and Sponsorship
Tata Global Beverages Partners With Indian F1 Driver Narain Karthikeyan And The HRT F1 Team
Published September 25, 2012
Tata Global Beverages and its brand Tata Tea’s will partner with Indian F1 driver Narain Karthikeyan and the HRT F1 team for the Indian Grand Prix scheduled for Oct. 26-28. Tata Global Beverages will be extensively promoting the "Tata Tea" brand via this association, with prominent Tata Tea logos appearing on the HRT F1 team car and the helmet worn by Karthikeyan. TGB’s association with Karthikeyan and consequently, F1, will also give it a platform to connect with a large global viewership, which is second only to the football World Cup (Tata Global Beverages).
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