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SBD Global/September 19, 2012/Media

TV Globo To Offer Six Football Sponsorship Packages Valued At $95M Each

The '13 football marketing plan for Brazilian broadcaster TV Globo will include six different sponsorship packages valued at R$192.5M ($94.8M) each, according to Barbara Sacchitiello of MEIO & MENSAGEM. That amount is a 10% increase over what the broadcaster charged last season. Globo's current partners (Ambev, Coca-Cola, Itau, Johnson & Johnson, Vivo and Volkswagen) will have priority in re-signing deals. In its entirety, the brodcaster's marketing plan for '13 "could generate" R$1.16B ($571M) (MEIO & MENSAGEM, 9/17). MAQUINADOESPORTE.com.br reported that the packages do not include the rights to the 2013 FIFA Confederations Cup as FIFA "demands that commercial packages for its events are initially offered to its partners." The marketing plan for the Confederations Cup "should be divulged" in December. The six sponsorship packages "only cover" state championships, national championships and int'l championships that Globo has the rights to (MAQUINADOESPORTE, 9/17).
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