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SBD Global/September 19, 2012/Marketing and Sponsorship

Marketplace Roundup: Second Bundesliga Club Extends Energy Sponsor

Second Bundesliga club FC Kaiserslautern extended its sponsorship deal with energy company Pfalzwerke AG for another two years. The exclusive sponsorship includes ad space on boards in camera view, cam carpets behind both goal lines, as well as logo presence inside the Fritz-Walter-Stadium and inside club publications. The deal was brokered by marketing agency Sportfive (FC Kaiserslautern). ... To coincide with Tuesday's start of the Int'l Cricket Council World Twenty20 2012, the first official ICC cricket app has been released in partnership with Reliance Communications. The app will enable cricket fans from around the world to follow the event taking place in Sri Lanka and will be free to download (ICC).
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