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SBD Global/September 18, 2012/Media

Gillette And Google Launch YouTube Channel Dedicated To Football

Gillette and Google "have clubbed together to launch a YouTube channel dedicated to football fans" all over the world, and it's all for free, according to Dan Sung of The Gillette Football Club "is designed to be a total destination of football information and media with high quality resolution video at its core." The channel "will feature goals and highlights, entertainment shows about the beautiful game, footage from interviews and press conferences, and behind the scenes footage." Gillette Football Club leverages the 150 official football channels already on YouTube with on-demand, catch-up video from 21 leagues and 80 clubs - numbers that Google assures are growing all the time. The EPL is not currently one of those 21, but the Gillette Football Club can count on Ligue 1, Serie A, the Bundesliga and the Scottish Premier League as well as the Russian, Argentinian, Brazilian and Israeli leagues as content partners. On top of that, there is also a Gillette Team of the Week page showing the best 11 players in the world at any one time (, 9/17).
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