SBD Global/September 18, 2012/Media

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  • The Australian Ad Market Records Steep Drop As Non-Olympic Sponsors Held Back From Spending

    The Olympics effect "led to a steep drop in bookings from advertisers last month as brands pulled money out of the market," according to Darren Davidson of THE AUSTRALIAN. The "total market in August fell 14% to A$566M" ($593.7M), according to research firm Standard Media Index based on data from media agencies that buy advertising space for clients. Advertisers not associated with the London Games "held back from spending" through fear of being drowned out by big budget campaigns from the official sponsors. Aegis Media Exec Chair Harold Mitchell said that the fall in overall advertising spend "was a surprise in an Olympics month, and warned there was no sign of a recovery in the local advertising market in the near term." Mitchell said, "In a stronger Olympics year we would have expected to see an increase because we've seen that before. We're not expecting this to improve before the end of the year." The Nine Network, the Olympic broadcaster, "had an uplift in August," with its share of bookings increasing to 44.7%, from 32.7% in August last year (THE AUSTRALIAN, 9/18).

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  • Gillette And Google Launch YouTube Channel Dedicated To Football

    Gillette and Google "have clubbed together to launch a YouTube channel dedicated to football fans" all over the world, and it's all for free, according to Dan Sung of POCKET-LINT.com. The Gillette Football Club "is designed to be a total destination of football information and media with high quality resolution video at its core." The channel "will feature goals and highlights, entertainment shows about the beautiful game, footage from interviews and press conferences, and behind the scenes footage." Gillette Football Club leverages the 150 official football channels already on YouTube with on-demand, catch-up video from 21 leagues and 80 clubs - numbers that Google assures are growing all the time. The EPL is not currently one of those 21, but the Gillette Football Club can count on Ligue 1, Serie A, the Bundesliga and the Scottish Premier League as well as the Russian, Argentinian, Brazilian and Israeli leagues as content partners. On top of that, there is also a Gillette Team of the Week page showing the best 11 players in the world at any one time (POCKET-LINT.com, 9/17).

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  • German TV Channel Kabel Eins Schedules Its First Two BBL Games

    Munich-base free-to-air TV channel kabel eins has "scheduled the first two games of its Beko Basketball Bundesliga (BBL) coverage," according to Manuel Weis of QUOTENMETER.de. The BBL "recently announced that kabel eins will join Sport1 as the league's TV partner and show up to 10 games" during the '12-13 season. However, kabel eins wants to focus its broadcast on games of Bayern Munich. Kabel eins' basketball coverage will be titled "ran Beko Basketball Bundesliga" (QUOTENMETER.de, 9/17).

    • Week 9: Brose Baskets Bamberg vs. Bayern Munich (Nov. 18, 1:15pm CEST)
    • Week 12: Bayern Munich vs. Telekom Baskets Bonn (Dec. 9, 1:15pm CEST)

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  • Eurovision Partners With NBA For Worldwide Coverage

    Eurovision and the NBA have teamed up to transmit live NBA games, NBA TV (the league's 24 hour network) and other NBA programming to the league's int'l TV and digital media partners around the world. NBA content will be transmitted and available throughout the year in HD. Along with live games throughout the season, fans will have access to NBA TV, highlight shows such as NBA Action and NBA Daily, and additional NBA programming. NBA live games and programming reached fans in 215 countries and territories in 47 languages last season. Eurovision will transmit NBA content globally to basketball fans in Europe, the Middle East, Central America, South America, Asia and Africa from its technical operations center. The first NBA programming that Eurovision will transmit wil be the Oct. 5 preseason game in Istanbul between the Boston Celtics and Turkish team Fenerbahce Ulker. The first NBA regular-season game will be on the season's opening night on Oct. 30 when the Celtics visit the defending NBA Champion Miami Heat (NBA).

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  • French Football Federation Wins Lawsuit With Sportfive Over Nike Deal

    The French Football Federation "can exhale" after a judge ruled in its favor in a record €50M ($65.7M) lawsuit filed against them by marketing agency Sportfive, according to Etienne Moatti of L'EQUIPE. Sportfive, which was the former marketing agency of the FFF, believed it should be awarded €50M for "its work on the Nike contract." The deal with Nike is worth €42.6M ($56M) to the FFF through '18. The FFF did not believe it owed the agency anything, as it believed it played no role in the agreement with Nike. The court agreed, and Sportfive will not be receiving anything (L'EQUIPE, 9/14).

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  • Australian Football League Semifinal Is Highest-Rated Match Of The Season

    Saturday night's first semifinal between Collingwood and West Coast "was the highest-rating television match" of the Australian Football League season, and it was rated higher than every match of the '11 season, except last year's grand final, according to Greg Denham of THE AUSTRALIAN. The game at the MCG stadium drew 1.925 million viewers nationally and was "the most-watched AFL game ever on pay television," with 422,000 viewers. Adelaide's win over Fremantle in Friday night's semifinal at AAMI Stadium drew 1.753 million viewers and ranked as "the third-most watched match on subscription TV," with an audience of 394,000. Both matches of the second week of the finals series grossed 3,679,185 viewers nationally, 862,000 more viewers than the second week of the '11 finals (THE AUSTRALIAN, 9/18).

    ICE TIME: QUOTENMETER.de's Manuel Weis reported that the German Hockey League's (DEL) TV partner ServusTV "attained respectable ratings" for its Week 1 coverage. The season opening match between Cologne and Krefeld attracted about 50,000 viewers or a 0.2% market share on Friday night. In the marketing relevant target group 14-49, the share was slightly higher with 0.3%. ServusTV's regular air time for its "Servus Hockey Night" program is Sundays, where its pregame show attracted 70,000 viewers or 0.7% at 5:25pm CEST. ServusTV's live broadcast of the game between Mannheim and defending champion Berlin was watched by an average of 80,000 people, "which is good considering" that at the same time Sky showed live Bundesliga football and Sport1 live handball (QUOTENMETER.de, 9/17).

    KICK IT: MEEDIA.de's Jens Schröder reported that German pay-TV channel Sky "set a season ratings record for its Bundeliga coverage" with 1.21 million viewers on Saturday afternoon. Sky obtained a 10% market share. The "highest-rated match on Saturday afternoon" was the match-up between Bayern Munich and FSV Mainz 05 with 210,000 viewers. The "highest rated match of the game day" was the Saturday evening game between Schalke 04 and Greuther Fürth, which attracted 730,000 viewers (MEEDIA.de, 9/17).

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  • Notes: IMG Acquired A Minority Stake In SNM

    IMG has acquired a minority equity stake in Sports New Media. SNM is based in London and manages, moderates and monetizes social media for sporting clients, athletes, associations and brands. The company owns and operates sports-oriented websites such as GiveMeFootball (IMG). ... The Int'l Cricket Council unveiled social media activations for a global cricket event for the World Twenty20, which begins Tuesday in Hambantota, Sri Lanka. Using the event Twitter hashtag, #wt20, fans will be encouraged to share their thoughts on the action and make this one of the most talked about cricket events to date. The ICC has also been working with Facebook on other special events (ICC).

    RIGHTS WINNERS
    : UEFA has awarded certain Champions League and Europa League media rights in Switzerland to SRG SSR. In respect of the Champions League, the best game each matchnight will be broadcast on free-to-air channels RSILa2, SF2 and RTS2, followed by a highlights program. For the Europa League, SRG SSR has the rights to the best live fixture per kick-off slot. Local club participation will be shown on RSILa2, SF2, and RTS2 (UEFA). ... East Africa pay-TV operator Zuku was awarded the rights to the Ligue 1 in Kenya for the next three season. Zuku Sports will air five live and short-delay games from each of the 38 rounds. The games will be broadcast exclusively on Suku Sport Channels. Setanta Africa, which also broadcasts on Zuku, "will carry another two games per week." Zuku Sports will also have a preview show and a highlights show (TELECOMPAPER.com, 9/17).

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