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SBD Global/September 18, 2012/Marketing and Sponsorship

Konami Launches Global Campaign For Pro Evolution Soccer 2013

Games publisher Konami is to promote the Pro Evolution Soccer 2013 game with a "global campaign including footballer Cristiano Ronaldo," according to Loulla-Mae Eleftheriou of CAMPAIGN LIVE. Through an urban roof top party populated by a group of "Rooftop Rebels," the new Konami created game, called PES 2013, launched its campaign on Monday. The campaign is split into two parts, "with a second film acting as a big-reveal that shows Ronaldo is the brains behind the coordination of the rooftop party." The second half of the campaign is set to launch on Thursday. The campaign was created by entertainment and youth agency Frontroom and "will be supported by digital, print, outdoor and point of sale activity" (, 9/14).
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