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SBD Global/September 18, 2012/Marketing and Sponsorship

NRL's Parramatta Eels Extend Partnership With The University Of New England

The National Rugby League Pirtek Parramatta Eels has re-signed apparel sponsor the University of New England on an upgraded deal for the '13 and '14 seasons. Eels players and the people of western Sydney will be afforded even greater access to sports science courses and facilities with UNE’s 'Future Campus' set to open on Parramatta’s Church Street next year. The agreement will see the Eels play a trial match in Armidale against the Newcastle Knights in the '13 pre-season as part of the team’s annual training camp and UNE insignia feature on the front of the Eels’ '13 game jersey. Pirtek Eels CEO Bob Bentley said that access to UNE’s state-of-the-art facility in Parramatta and the main campus facilities in Armidale, would be advantageous to Head Coach Ricky Stuart as he looks to rebuild the Eels side. Stuart said, "Our partnership with UNE not only offers our players an important pathway to furthering their educations, it gives us access to some of the best sports science facilities in the country" (Parramatta Eels).
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